Louisville Real Estate Property For Sale

Buyers

Sellers

Louisville Real Estate Property For Sale SELLER INFORMATION
Preparing to Sell Your Home
Here's how to be certain your home will be its most appealing to a potential buyer. It's important to have someone take an unbiased look at your home's appeal. A knowledgeable Weichert Sales Associate will offer specific suggestions that let you add to its value without spending a lot of money. Here are some ideas everyone should consider.
Make a great first impression - front door and entry hall Trim and maintain the lawn and landscaping Seasonal door decorations Make all necessary repairs, inside and out Remove clutter to make your home more spacious Organize closets and the basement - plenty of storage Keep things light and bright Sunny, well-lit rooms look larger Touch up the paint, walls and trim where needed Highlight your home's best features Arrange your furnishings to spotlight a beautiful view Arrange furniture around fireplaces or entertainment centers Add special touches to create an inviting atmosphere such as flowers, candles or baked goods
Offer a Home Protection Plan � Beyond the cosmetic, this warranty adds appeal by assuring potential buyers that essential utilities and appliances won't present unexpected expenses. To learn more of the details, you can ask your Weichert Sales Associate.
Setting the right price
Here's a pricing strategy that, because it's sensitive to market trends, is more likely to result in the best selling price. Naturally, the location, property size/features, style, age, physical condition, special features, and recent enhancements must all be considered in assessing your home's value. As a starting point, though, your Weichert Sales Associate will thoroughly research comparable homes in your neighborhood and town. Recent sale prices, the current prices of similar homes, and even homes that didn't sell and were taken off the market will all be reviewed for you. To analyze the data, Weichert has developed a unique tool called a Price Trend Analysis. It goes beyond the capabilities of a typical Comparative Market Analysis (CMA) by projecting local price trends. With our method, your Sales Associate can factor in the many market influences that impact price � including supply of homes versus demand, how the local economy is faring, and home appreciation rates � to determine your home's Fair Market Value. An attractive initial listing price, based on Fair Market Value, is especially important. As you can see from the chart below, pricing greatly affects the number of buyers your home will attract. And homes almost always gain the most attention when their listings are new to the market.

* This document is not an appraisal and should not be considered to be the equivalent of an appraisal.
Marketing Your Home
Here's what it will take to attract potential buyers for your home. The process begins with getting to know you and your home. In an initial meeting, before you ever commit to hiring a Weichert Sales Associate, he or she will take exterior and interior photos, measure the house, and assess your home's key features. The Associate will also ask about any improvements you may have made over the years and listen to whatever concerns you may have.
Our Sales Associate will then return with a customized marketing plan based on everything learned in that first visit. This will provide you with a clear idea of what will be done to attract the most potential buyers to your home. Your plan will include such features as:
A schedule of marketing activities A list of advertising placement, including websites, publications and direct mail Promotional materials with photos of your home and it's special features An explanation of how our Open House program can maximize the number of potential buyers who see your home Financing options to overcome buyer objections or concerns Detailed neighborhood information including schools, demographics and locations of restaurants, shopping and churches
Weichert Realtors disseminate their listings on most all real estate related websites immediately upon entering into the MLS for maximum exposure. Once you list with Weichert, your Sales Associate will immediately start putting the marketing plan into action to help you achieve a timely sale at the best possible price. Our plan includes a pro-active approach to attract not only buyers, but is constantly reminding the area Realtors of the availability of your property by changes in the MLS and/or direct mail, email and phone calls.
Bringing buyers in
Here's why we strongly recommend our Open House Program. Consider this startling fact: almost 3 of every 4 homebuyers visit at least one open house. Although not everyone decides to hold an Open House, our commitment to our industry-leading program has turned it into an especially powerful marketing technique. Weichert Open Houses across the country lead directly to thousands of home sales each year. You never know, the neighbor we invite just may know the perfect buyer for your house!
Weichert holds more Open Houses than anyone else because we understand how to make them work so well for our clients. More than just an Open House, in fact, our Open House Program is a 3-step process. We've learned that what's done beforehand and after are just as important to selling your home as the Open House itself.
Step one: Use every means to drive customers to attend.
Online and traditional advertising Direct mail and/or phone calling targeted people The familiar Weichert signs, pointers and balloons Step two: Don't just "show" the home, conduct tours. Explain your home's benefits using detailed highlight sheets Emphasize its affordability by presenting several mortgage options Knowing the answers to questions to overcome objections or concerns Step three: Follow up. Contact every visitor who signed the guest registry Usually with a phone call or email within 24 hours Provide feedback to sellers
Reaching an agreement
Here's the help you can expect after receiving an offer.
When an offer is made on your house, it probably won't be for your full asking price, so you may want to counter that offer. That's where the negotiating skills of your Sales Associate will come in. Rest assured that Weichert Sales Associates are well qualified to negotiate on your behalf with your best interests in mind. If the buyer counters your counteroffer, you'll need help to frame your next move. Rather than just going back and forth on price, introducing another issue can be a winner for you. For instance, your Weichert Sales Associate may suggest to the buyer that while your price is firm, you will agree to leave behind major appliances that the buyer would otherwise have to purchase out-of-pocket. Your Weichert Sales Associate can negotiate favorable terms for you as well. A flexible or delayed closing date, for example, can give you the time you need to purchase another home. Conversely, an early closing date can have real financial benefit if you've already purchased another home and need to close quickly to avoid carrying two mortgages. When you receive an offer, and especially if you receive more than one, you should consider how "solid" the offer is. Your Weichert Sales Associate can help you assess offers by weighing such crucial factors as whether the buyer has a mortgage pre-approval, how much they're putting down, whether they have a home to sell first, and so on. Sometimes the most emotionally charged negotiating follows the various home inspections that come after the contract is signed. "Who pays for what" is strictly a matter of negotiation, and your Weichert Sales Associate will help you take a balanced stance that's tough enough to protect the home equity you want to walk away with, yet has enough flexibility to avoid alienating the buyer and jeopardizing the sale itself.